At www.bannersmall.com we specialize in web banner design which increases click rates and conversions. And we do this by combining our knowledge of creating visually appealing and interactive ads with optimizing performance (i.e. making ads easier to load).
Our services include GIF web banner design and HTML5 web banner design that are compatible with AdRoll and AdWords.
The GIF format first appeared in June 1987. The first banner ads in 1994, with the launch of Wired Magazine’s digital content. And it wouldn’t be until more than 25 years later that HTML5 would be officially released in 2014.BannersMall has been operating since 2003.
Today GIF and HTML5 are the most prevalently used web banner design formats.
Though much has changed since the advent of these types of banners, and banner ad campaigns as a whole, some fundamentals remain true: A banner needs to have a compelling message to attract consumers.
The stakes are higher than ever now when competing for consumer’s attention and creative web banner design is key. Equally important is mobile optimization. Especially when consumers are spending as much time as they are on mobile devices.
Within the broad umbrella of mobile optimization lie considerations of screen size, connection data rate, and run-time environment.
Desktop screen sizes are generally large enough to display most ads. Mobile of course is a different ballgame altogether. Resizing your designs to ensure they work in all of the environments you require is non-negotiable as a result. In addition to size file weight is important to consider as well, as it can delay page loading and cause users to lose interest.
In 2018 it’s been projected by eMarketer that mobile ad spending will come in at 75% of all digital ad spending in the U.S. This is a 20% increase over the last year to $70 billion USD. In the past decade U.S. spending on mobile ads has increased by 21 775%.
Banner ads have performed as the second highest revenue generating format across all regions, globally according to Appodeal, an ad mediation company. They ranked just behind mobile video advertising.
While the performance of other ad formats continues to fluctuate, the strong performance of banner ads has much to do with their extremely high impression rates and subsequent monetization properties.
Developing and managing banner campaign strategy and simultaneously paying attention to the specifications for each part of a campaign’s creative can overwhelm resources at even the largest companies. Which is why at BannersMall our team of designers specializes in web banner design that deliver results.