Increase Impression Rates With HTML5 Banners, GIF Banners

At www.bannersmall.com we specialize in web banner design which increases click rates and conversions. And we do this by combining our knowledge of creating visually appealing and interactive ads with optimizing performance (i.e. making ads easier to load).

Our services include GIF web banner design and HTML5 web banner design that are compatible with AdRoll and AdWords.

The GIF format first appeared in June 1987. The first banner ads in 1994, with the launch of Wired Magazine’s digital content. And it wouldn’t be until more than 25 years later that HTML5 would be officially released in 2014.BannersMall has been operating since 2003.

Today GIF and HTML5 are the most prevalently used web banner design formats.

Though much has changed since the advent of these types of banners, and banner ad campaigns as a whole, some fundamentals remain true: A banner needs to have a compelling message to attract consumers.

The stakes are higher than ever now when competing for consumer’s attention and creative web banner design is key. Equally important is mobile optimization. Especially when consumers are spending as much time as they are on mobile devices.

Within the broad umbrella of mobile optimization lie considerations of screen size, connection data rate, and run-time environment.

Desktop screen sizes are generally large enough to display most ads. Mobile of course is a different ballgame altogether. Resizing your designs to ensure they work in all of the environments you require is non-negotiable as a result. In addition to size file weight is important to consider as well, as it can delay page loading and cause users to lose interest.

In 2018 it’s been projected by eMarketer that mobile ad spending will come in at 75% of all digital ad spending in the U.S. This is a 20% increase over the last year to $70 billion USD. In the past decade U.S. spending on mobile ads has increased by 21 775%.

Banner ads have performed as the second highest revenue generating format across all regions, globally according to Appodeal, an ad mediation company. They ranked just behind mobile video advertising.

While the performance of other ad formats continues to fluctuate, the strong performance of banner ads has much to do with their extremely high impression rates and subsequent monetization properties.

Developing and managing banner campaign strategy and simultaneously paying attention to the specifications for each part of a campaign’s creative can overwhelm resources at even the largest companies. Which is why at BannersMall our team of designers specializes in web banner design that deliver results.

11 Tips For Creative Banner Design

The goal of every web banner design is to get targeted messaging in front of a target audience. This is true, no matter the format, whether it’s a static or an animated banner design; GIF or HTML5.

Helping customers find solutions and monetizing this interaction is at the heart of every campaign. As is increasing the number of customers engaged with each ad campaign. That’s why we focus on creative banner design at www.bannersmall.com.

Here are a few tips for creative banner design that effectively promotes your products. You can use these on static designs, though we recommend animated banner design:

1. Consistent placement of your logo—if you want consumers to know beyond a shadow of doubt that your brand is providing a particular solution, consistently place your logo.
2. Appeal to emotion with your copy – generate an emotional connection (make your audience laugh or feel sentimental) or sell a promise to improve consumers’ lives.
3. Appeal to emotion with your images—instead of a wide array of images that are disconnected from your CTA, choose a single image that draws your audience in.
4. Try using your brand colour primarily so that your CTA can serve as a pop of colour.
5. Tie your banner ad creatives to your larger marketing strategy. Build on the campaigns you have running by referring back to their copy with a simple CTA.
6. Using your ad copy, ask a question, or begin a sentence for which your logo and tagline are the solution.
7. Use longer messages on your CTA buttons. Make them a part of your overall ad copy and include directional signage (i.e. an arrow) to help consumers navigate.
8. Have a brand ambassador? Or a brand asset (e.g. mascot, character, etc.)? Use them in your banner ads! Consistency is key not only when it comes to your logo.
9. Add a mouse arrow on the edge of your CTA button to trigger an action.
10. Use a promotion in you CTA. Instead of “Learn More” or “Buy Now”, consider “Start Your Free Trial”.
11. Incorporate A/B testing into your design when considering placement of your message, CTA buttons and use of colour.

Over to you! Try out any or all of these web banner design ideas and make your next campaign more impactful than the last.

Remember, performance matters and performance varies. Don’t get caught with all your eggs in one basket.

 

Get Click Worthy With A Unique GIF Banner Design

Trying to figure out how to generate clicks that become conversions? For starters you’ll want to invest in creative and catchy web banner design services. There are too many brands competing for your target audience’s attention to drop the ball on this.

And you’ll want to make sure the types of designs you’re using are the most engaging – like GIF web banner ads.

GIF, or Graphic Interchange Format, banners, have been around since 1987 and support 256 colours. And despite what immediately comes to mind when you hear GIF – like the best forms of web humour—they can actually be animated or static. The one thing required for a banner to be considered a GIF banner is that it has the .gif extension.

Almost all individuals and organizations will opt for a GIF web banner which is animated. This because the chances of engagement and conversion optimization are much higher with an animated banner.

Inanimated GIF web banner designs, the rotating frames of images and text create a sense of motion and repetition. Both of these components are important to generating a sense of curiosity about a problem or opportunity and communicating a service or product as a solution.

For instance, in an initial frame, a question can be posed to which a company can presentits tailored solution. In this waya GIF banner design can be used to effectively roll out new products, kick off a campaign, and share new elements and assets of a brand.

While the file format would remain the same, there are many ways to customize a GIF banner design to ensure that the animation is always eye-catching. With transitions alone, there are endless effects and variations to play with. And many different platforms on which to share these banners.

GIF web banner designs are one of the most used and supported formats of banner ads. They work well on mobile devices, are widely perceived as interactive and fun, and allow you to control the timing of your animations.

They can be used on advertising platforms, such as Google Adwords, social media networks and on websites. Their versatility, and ability to be optimized for the digital spaces where your target audience is, makes them a great tool to leverage.

With all of the time, energy and financial resources that go into planning, creating and monitoring a banner ad campaign, you’ll want to leverage every bit that you can of your banners!

Optimize Your Google AdWords Banner Ads, Optimize Your Results

There’s no doubt about it – an increasing number of consumers complete their research on purchases they plan to make online. Social media is undeniably a big player in this space as an influencer. But we all know the first thing we do when we want to look something up—we Google it.

Which is why Google is also one of the first ad networks that comes to mind when any company launches a banner ad campaign. And it’s also why part of planning a campaign is inevitably considering your AdWords banner design.

The Google Display Network reaches 90% of internet users worldwide. Beyond just reach, it allows you to measure your results so you can identify how effectively your campaign is performing and course correct as needed until you achieve the results you want.

So, for all these reasons and much more, it is crucial that you follow AdWords banner specifications. The cost of looking the other way is much higher than you would want to pay. It’s not just about a beautiful design and catchy copy going to waste. It’s missing out on Google’s ad network and the power to advertise over Gmail and more than 2 million websites and 650 000 apps in highly targeted ways. The more you know about your audience, the more ways in which you tailor your campaigns to reach them. Who wouldn’t want to make the most of that?

Working with BannersMall, figuring out banner specifications isn’t something you’ll have to worry about at all. We focus on the nitty gritty, so you can stay focused on the big picture for your brand.

Whether you opt for GIF or HTML5 banners, you’ll receive a combination of images and text, in customized layouts, with interactive elements and/or animations. All of this, in accordance with Google’s AdWords banner specifications.

You can count on your ads always being created in the most common display ad sizes including: square, small square, banner, leaderboard, inline rectangle, large rectangle, skyscraper, wide skyscraper, half-page ad, large leaderboard and mobile leaderboard. Designing with the most common display ad sizes in mind means your banners are being prepared to display across different types of websites without any issues.

This comes in handy to support your targeting methods for your campaigns—however simple or complex they may be. Targeting can be done based on placement (which websites you want to appear on), context (using keywords related to your products and services), topics (from an existing list of page topics), interests (from an existing list of interest categories), or remarketing (through the use of cookies).

Whatever ways you mix and match your strategies to reach your audience, making sure your AdWords banner design is following AdWords banner specifications is one step you can’t afford to miss. With BannersMall you won’t.