11 Tips For Creative Banner Design

The goal of every web banner design is to get targeted messaging in front of a target audience. This is true, no matter the format, whether it’s a static or an animated banner design; GIF or HTML5.

Helping customers find solutions and monetizing this interaction is at the heart of every campaign. As is increasing the number of customers engaged with each ad campaign. That’s why we focus on creative banner design at www.bannersmall.com.

Here are a few tips for creative banner design that effectively promotes your products. You can use these on static designs, though we recommend animated banner design:

1. Consistent placement of your logo—if you want consumers to know beyond a shadow of doubt that your brand is providing a particular solution, consistently place your logo.
2. Appeal to emotion with your copy – generate an emotional connection (make your audience laugh or feel sentimental) or sell a promise to improve consumers’ lives.
3. Appeal to emotion with your images—instead of a wide array of images that are disconnected from your CTA, choose a single image that draws your audience in.
4. Try using your brand colour primarily so that your CTA can serve as a pop of colour.
5. Tie your banner ad creatives to your larger marketing strategy. Build on the campaigns you have running by referring back to their copy with a simple CTA.
6. Using your ad copy, ask a question, or begin a sentence for which your logo and tagline are the solution.
7. Use longer messages on your CTA buttons. Make them a part of your overall ad copy and include directional signage (i.e. an arrow) to help consumers navigate.
8. Have a brand ambassador? Or a brand asset (e.g. mascot, character, etc.)? Use them in your banner ads! Consistency is key not only when it comes to your logo.
9. Add a mouse arrow on the edge of your CTA button to trigger an action.
10. Use a promotion in you CTA. Instead of “Learn More” or “Buy Now”, consider “Start Your Free Trial”.
11. Incorporate A/B testing into your design when considering placement of your message, CTA buttons and use of colour.

Over to you! Try out any or all of these web banner design ideas and make your next campaign more impactful than the last.

Remember, performance matters and performance varies. Don’t get caught with all your eggs in one basket.

 

Banners Mall – Animated Banner GIFs served Hot here!!!

Not so long ago, Banners where just a big roadside hoarding showing off a product to people passing by, bigger the banner, higher the people who view it, but higher the cost and lots of time wasted on unproductive works. In this digital universe Animated Banners GIFs, the game changer, has today empowered marketers to widen their medium of visibility and hence their reach.

An Animated Web Banners GIF or Graphic Interchange Format is typically a frame that contains multiple images or texts (customised to requirement) and they carry .gif file extension. So, in a single GIF file the viewer sees a continuous transition between different images or frames thus producing a sense of being in- motion. Unlike a static GIF where there is only one frame an Animated GIF customarily will have multiple frames which will keep changing and hence giving flexibility in the content to the marketers.

Web banner designs using GIF first appeared on the marketing scenes in 1987 when Steve Wilhite, then working for CompuServe, introduced Banner designs with a simple Bitmap image format. He used black and white colour since these were the only two colours available at that time. Through time, the colours available have gone up to 256 colours for each image or frame in the GIF file. Today, with the explosion of social media sites like Facebook, Instagram etc creating GIF have become the popular medium for marketers to advertise their offerings. For really relevant Banner designs, Animated banners GIFs are used extensively because it’s more engaging and fetching but then there is also a huge application of the single frame or static GIFs for specific ad campaign.

A GIF conveys more than a picture and it takes considerably lesser time than creating a video. They are also easier to create than any other medium of Visual media. For a marketer, a GIF can be used in places videos cannot be used due to restriction in the size of the files. That’s because .gif files are relatively very lean files. Marketers can use GIF to display their product suite or evolve stories by using Animated Banner GIFs. GIF gives unlimited placement option and marketing strategies can be enlarged for reachability or adjusted of targeted audience. A seasonal campaign, a hastily planned initiative or seeking feedback from the viewer for their research GIF gives the marketer much needed bridge to reach out to their prospective audience.  For a viewer, GIF are marvellous since they are easy to comprehend, they can view it on their mobile phones, and interesting since marketers, as a part of their marketing strategy, make their GIFs interactive.

Designing GIFs is really very simple and doesn’t really require the use of super computers to get the required output. All that’s required are images adhering to certain standard qualities (else the images will not get displayed properly once converted to a GIF) and a fitting content. Once the template is decided then input these images and content, input the transitions, save the content and name the banner design. The Banner is now ready to be downloaded as a GIF format and choice of 256 colours.

If social media has leapt the netizens worldwide even closer together, then GIFs has allowed the pictures convey countless words. That why the all-pervasive phrase – LET’s GIF… LET’s BannersMall

Banners Mall – We are Epicenter for Banner Designs

For over 14 years, Banners Mall has been have been best in creating ethereal individually crafted Banner Designs  for our customers from over 67 countries. Working along with 12000 happy customers and over 200,000 Hand crafted designs we truly are the ultimate place for Banner Design.

Web Banner Designs – BannersMall

That’s because we realize that there is no other medium of visual marketing that is more Omniscient or Omnipresent like Banners. A skillfully created Banner can generate infinitely more reach and impact than any other medium – both Physical and Digital. In today’s market place where the audience are looking for something different, Banners Mall gives our customers uniquely designed Web Banner Design & Animated Banner Design that stands out from the clutter and generate the brand acceptance and appreciation – the kind of audience that you are looking for.

We believe in Zen in the art of designing Banners. This allows us to look beyond achieving 100% customer satisfaction or maximize the reach among the viewers but to leave an unforgettable imprint in the minds and hearts of all who come in contact with our Banners, whichever medium they viewed it on.

Our patrons, most of whom are the repeat customer or new customers referenced by the existing customers, have experienced this aura of exquisiteness that we bring into their marketing campaigns through our Web Banner Design & Animated Banner Design. Its has been our untiring endeavour not only  to keep catering to customer’s ever changing requirement or also surprising them with our inventiveness to keep designs from us look forever fresh

At Banners Mall, our pursuit is to deliver our customers ingenious banners, trendy sliders for their website, innovative landing pages, and imaginative Web Banner Design & Animated Banner Design. But, in delivering excellence with never lose our sights on the turnaround time on-time (order received to its delivery) or take a middle path on quality. We realize that both in today’s world can cause customer to loose anticipated viewership or curtail the reach of the marketing strategy.

Hence, we are imperious on keeping to the mutually agreed terms of delivery of the orders.  We take pleasure give to our customers the exquisitely and exclusive crafted designs which is as per their business requirement, on overbearing persistence on quality and an order delivered on-time every time.  We train all our highly gifted resources – our innovative designers, our amiable and prompt customer relations executives’ etc. towards delivering world-class products or designs.

We partner with our customers in this journey – taking their valuable inputs at all time, developing and evolving through their feedback and providing them with the gratification of a perfect end product which meets all their specifications. Our team at Banners Mall work very hard to deliver the customers the best of Banners which are exclusive and explicit.

Remind you – We are fast, very fast. More than a decade of experience and all the above-mentioned qualities make us very popular among the big names in different industries all around the globe.